Our five-step process to a successful performing genealogy website
While we share a common love of family history, each genealogy client we work with has their individuality that we work to reflect in their website. Despite these variances, we apply our five-step process for each website development project.
1. Discovery & analysis
Starting out with understanding where you are with your business, whether it's a start-up in need of branding or something more established where you're looking for a step to the next level. At this stage we understand your requirements, the scope of your website, its functions, your likes and dislikes and offer our input.
This is the moment that our experience, not only in web development but also genealogical research and working with a range of genealogists, comes into its own. We also work at this step to guide you with the key content components for your website, such as its content, describing your research business, the images we'll use and whether you need help with branding or a new logo.
Pulling everything together from the discovery stage, we take some time to work on some design concepts, considering style, colour, content and that little bit extra which makes every genealogy client different. Our rough concepts become drawn up images you are provided with, viewable in a web browser, to give you a close representation of how your completed genealogy website will look. We always try to get this step right first time, and indeed we're usually close, but this is the important time for you to give us feedback on what you like or dislike about the design.
It's important for us that every client is delighted with their finished website so we put time and focus into this stage, not progressing further until you are as happy with your website's design as we are.
This is the stage our programmers love, delving into the code (as yes, we hand code every website) and making the design a live, working website. If you've already provided the words for your website (or our content writers are working on the project), we'll include those. Otherwise we use replacement text so you can see how your website is looking and what content will look good where.
As always, we provide as much guidance and support as you need at this stage. The website remains in this development stage while we tweak and fine-tune both the layout and the content until you're happy for us to press the big button and launch your website to the world. (Note - there isn't really a big button but that would be rather cool wouldn't it?).
This is the moment your website may be found on the web. Before then we have a pre-launch process, taking the website out of its packaging and giving it a final polish. If you're a new business and not had a website previously, we work to introduce you to Google's search engine, the start of getting your website found. For replacement websites, we redirect old pages to new, which helps not only Google to understand the change but also to allow anyone who may have bookmarked pages on your website to find the new content.
5. Continuing support
A key part of Beachshore, and something we put enormous amounts of time and energy into is our high quality client support. Different clients have different needs and we adapt to accommodate these variances. With our experience, we can anticipate what most genealogists are likely going to need from us, and how frequently.
Our genealogist support plans are set up to encourage our genealogy clients to contact us for website maintenance and support when they need it, not when it suits us. We see no point in putting obstacles in the way of keeping your website fresh and current.